La Factoria La Factoria, La Factoria (Demphira)Panamanian Reggaeton group led by Marlen Romero, better known by her stage name Demphra. The group was formed in 1999 when Demphra was signed to Panama Music Corp. and released her first solo album, "La Willa Demphra". The disc was successful and Demphra was joined by Mc Joe, Goodfella, Joycee and DJ Pablito. Also, they took their name from the title of compilation albums produced by DJ Pablito. The group quickly became a Latin American phenomenon. Hits like “Todavía”, “Que me Maten”, among others gave La Factoría several awards and a Gold disc for more than 200,000 sales of their first CD in Central and South America. In 2000, La Factoría released “Más Allá”, which was also well-received in Latin America. Two years later, DJ Pablito and MC Joe left the group. That same year La Factoría released the album "Nuevas Metas", which included hits like “Moriré”, “Dale”, “Como me Duele” and the #1 single “Perdóname” (featuring Eddy Lover). In 2009, Joycee left the group but Demphra decided to continue with the project and in 2010 she released her new album simply titled "Demphra". In 2013, Demphra left Panama Music Corp., leaving the "La Factoría" name with the label, but keeping the name "Demphra".